SOMETIMES... I cannot believe the brand is here! But here we are after a long journey now, having opened and closed a shop, adding a second child along the way and two jobs on the side later...

I'm Kaley, mum of two gorgeous kids that are my world like us all! I'm also obsessed with creating beautiful products for people to buy, with over 20 years experience as a Fashion Buyer in the intense retail industry. I have worked for massive companies like Next since I was 19, living and breathing my job which is why I felt so lost when the next part happened! Sadly, after having Quin, I asked for flexible working and somehow got made redundant before I had even returned from mat leave! This is what made me set up a brand called Mini and Moi, which had been on my mind for a while, as a place to buy something for new mums and babies in one store. We sold kids toys, women's and children's clothes, gifts for new mums and babies to enjoy. We even sold kids bikes and furniture too!

 

After building the website and Instagram community from scratch as a new founder with no idea, then opening a new shop in my local town with a toddler and 6 month old baby, I soon realised I didn't want a shop. I wanted to CREATE again, to make something from concept to finish, which is where Mini + Moi The Label was born. 

 

Mini + Moi The Label is a collection of stylish matching clothing and accessories, made for the cool mum and kid from baby to 6 years. A unisex collection of casual oversized pieces, all in neutral pastel colours, for you and your little ones to enjoy every day. Our mission as an independent British kids and adults clothing brand, is to become part of the memories you make together as a family, for all the mundane and milestone moments that happen every day. Our matching mum and kids sweatshirt and hat sets are iconic pieces of our unisex brand made for you both to love, while our kids birthday party outfits and milestone number tops will be in all the photos you look back on. 

Mini + Moi The Label has been created and designed by me, a mum just trying to carry on doing what I love around my Kids. Its a journey. I'm so happy that you are part of it and that our brand is part of yours.

 

Kaley + Family xxx