Who Really made this brand.... ME+ YOU  and here's how we did it!

It started along time ago, when I became inspired to be a Fashion Buyer because my Aunty worked for Marks & Spencers as a fabric buyer. 

Now I'm a mum of two young gorgeous kids that I can't believe are mine every day. I have over 20 years of buying experience, giving my whole life to my careers before kids, working for people like Next, George and JD Sports as a Senior Buyer. One day I had Quin and basically got made redundant when I asked for flexible working, I set up the brand in covid and the rest is history. I always loved buying every category of products but my favorite by far was kids wear, so the next bit is no surprise really!

After building the brand, the products, the website and social media presence, I decided it would be good to open a shop 6 months after my second baby was born- big mistake! I figured out the hard way that what I really wanted to do was create product again and build a clothing brand, not run a shop selling other peoples stuff! So with that Mini + Moi The Label was born, a new chapter. 

Mini + Moi The Label is a collection of stylish matching clothing and accessories, made for the cool mum and kid from baby to 6 years. A unisex collection of casual oversized pieces, all in neutral pastel colours, for you and your little ones to enjoy every day. Our mission as an independent British kids and adults clothing brand, is to become part of the memories you make together as a family, for all the mundane and milestone moments that happen every day. Our matching mum and kids sweatshirt and hat sets are iconic pieces of our unisex brand made for you both to love, while our kids birthday party outfits and milestone number tops will be in all the photos you look back on. 

Mini + Moi The Label has been created and designed by me, a mum just trying to carry on doing what I love around my Kids. Its a journey. I'm so happy that you are part of it and that our brand is part of yours.

Lets do another update this time next year and see just how far we have managed to come! (hopefully)

Kaley + Family xxx